With German engineering at its core, sonnen is a leading manufacturer of high quality, reliable and long-lasting solar battery solutions, helping homes and businesses store their energy/future-proof their energy needs. As the renewable energy market continues to grow in Australia, sonnen sought a trusted partner to strengthen its presence in the Australian market, overcome competitive challenges, and drive greater adoption of its energy storage solutions.
“In 2024 we achieved our highest units sold in the market since inception (circa 2016)”
The challenge
sonnen operates in an intensely competitive market in Australia. With over 50 manufacturers, many originating from China, differentiating its products was crucial. sonnen needed to emphasise the superior German-engineered quality and dependability of its solutions to stand out.
Finding Think Renewable
Breaking through the crowded market and expanding reach required strategic partnerships. Sonnen looked for a partner that could enhance its reputation, increase customer trust, and drive market penetration. The ideal partner needed to align with sonnen’s core values, emphasise quality and reliability, and actively engage with customers.
Think Renewable was a natural choice. Our expertise in product education, engagement, and customer support along with our shared vision of a sustainable future made us the ideal partner to help sonnen gain a competitive edge.
The solution
By partnering with sonnen, we ensured that their solar battery solutions were positioned effectively in the market. The partnership focused on:
- Strategic alignment – implementing a collaborative approach to optimising product availability and service delivery to support our shared mission of helping Australians nationwide cut their energy bills and become more energy independent.
- Effective collaboration: We fostered strong communication and engagement, ensuring challenges were addressed proactively and solutions implemented efficiently.
- Product focus: The collaboration centred around the sonnenBatterie Evo 10kW AC Coupled Smart Home Battery.
Our market expertise and customer-centric approach played a pivotal role in ensuring sonnen’s products reached the right audience, reinforcing their reputation as a premium battery storage provider.
The results
The results of this partnership speak for themselves. In 2024, sonnen achieved its highest number of units sold in Australia since its market inception in 2016. The collaboration also contributed to an increased market share for sonnen, with our efforts playing a significant role in growing their presence in the Australian renewable energy sector.
The future
Looking ahead, we’re excited to continue working with sonnen. Our dynamic and forward-thinking approach aligns perfectly with sonnen’s mission, ensuring a long-lasting and impactful partnership. Together, we are shaping a more sustainable future for homeowners and businesses alike.
